Ambassador Program

Be recognized as a direct booking leader

Become an Alliance ambassador and join us in building a stronger future for direct bookings.

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Alliance Ambassadors

Current Ambassadors

Meet the ambassadors helping us spread the message.

Stefan St. Marie

Ambassador

Boise, Idaho, United States

Founder of Revnest, a marketplace for buying and selling vacation homes and short-term rentals, and Evergreen Management, a property management company specializing in long-term rental management and full-service vacation rental management. Previously worked at Vacasa. Stefan lives in Boise, Idaho.

Cristiana Carpini

Ambassador

United Kingdom

With over 20 years in hospitality, Cristiana has lived it all, from a first role as a property recruiter to hotel manager to leading at CEO level. Along the way came a set of true passions: helping companies grow, transforming business models, building strong teams, and designing strategies that actually work. Today, as CEO of Tara Home Consulting, Cristiana works side by side with property managers and hotel directors to improve their business.

Andrew Lamb

Ambassador

United Kingdom

Founder of Wales Outdoors, Tour Wales and Wales Guided Tours. Tour and Mountain guide in Wales. Wales Outdoors is my core business, Tour Wales is my Direct Booking initiative for all of Wales.

Alex Zemianek

Ambassador

St Louis, MO, United States

I'm Alex Zemianek, CEO of JZ Vacation Rentals in St. Louis. I help vacation rental operators grow through direct bookings, trusted partnerships, and practical uses of AI. Through my work with StreamShare, I'm building a private, peer-to-peer community where operators can share resources, best practices, and opportunities. I'm excited to support the Direct Booking Alliance and connect people working toward a stronger, more collaborative direct booking ecosystem.

Shwetank Rao Tripathi

Ambassador

Varanasi, India

My name is Shwetank Rao Tripathi, popularly known as Monu, and I was born and raised in the spiritual city of Varanasi, India. I am a professional tour guide, tour operator, bed and breakfast owner, and musician, passionate about sharing India's culture and traditions. Growing up in Varanasi has given me a deep connection to its history, spirituality, music, and local life. I speak English, Hindi, and French and enjoy creating authentic and memorable experiences for travelers from around the world.

Nikolas HALL

Ambassador

Copenhagen, Denmark

As a revenue management consultant passionate about the hospitality industry, I help independent hotels optimize their revenue and expand distribution opportunities. With experience from teaching at the Copenhagen Hotel School and collaborating with diverse clients, I understand the unique challenges independent properties face in today’s competitive landscape.

Sean Landreth

Ambassador

Collingwood, Ontario, Canada

Current Founder & CEO of Seasonal Properties, I’ve built business across Canada with a focus on real estate, hospitality, and technology. At Seasonal Properties, we’re redefining how people experience seasonal and monthly rentals — from Canada’s ski towns to unique destinations around the world with a keen focus on technology. Beyond entrepreneurship, I’m committed to community. I serve as Past President / Director of the Town of The Blue Mountains Chamber of Commerce and Past President of The Blue Mountain Short Term Accommodation Owners Association (BMSTA).

Michael Friedman

Ambassador

Madison Wi, United States

Most of this industry is organized around the platforms. I've spent my career organizing around the relationship — with the owner, with the guest, and with the property itself. I'm the CEO of Simple Life Hospitality, where we manage 140+ luxury vacation rentals across multiple markets. Before this, I was COO–Americas at onefinestay (Accor Group), overseeing a portfolio of 3,500+ luxury homes. That range — from a boutique multi-market operator to global scale — is where my perspective comes from. I've run the playbook at both ends, and I know which parts actually travel.

Join Us

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Ambassador Program

Ready to help build the movement? Apply to become an Alliance Ambassador.

Ambassador Role

Ambassadors believe in our direct booking mission and help us spread the message.

How ambassadors can show up

Ambassadors can contribute in a variety of ways. These are some examples.

Post on Social Media

Post and tag the Alliance wherever your audience is.

Attend Conferences

Represent the Alliance at industry events. Introduce contacts to the community.

Add to Bios & Profiles

Add your ambassador status to professional bios and profiles.

Publish Content

Write or speak about the Alliance in your newsletter, blog, or podcast.

Make Introductions

Recruit operators and partners and connect them to the Alliance.

Speak on Panels

Speak at Alliance events or external panels and webinars.

Recognition & Rewards

Ambassador Benefits

Ambassadors are eligible for a range of support.

Travel Rewards

Credit you can put toward travel within the Alliance network.

Referral Incentives

Compensation tied to members you introduce and milestones you reach.

Expense Reimbursement

Travel and accommodation reimbursement for pre-approved events attended on behalf of the Alliance.

FAQs

Frequently Asked Questions

Yes. Alliance membership is a prerequisite. It's free to join — sign up, then apply.

Ambassadors can receive referral incentives tied to members they introduce, expense reimbursement for approved events, and an allocation of Travel Rewards.

That is largely up to you. There is no quota and no minimum. Most of the role is spreading the message where you already have a voice — a post, an introduction, a word at the right moment — and how often that happens is your call.

Every application is reviewed by Alliance leadership. We respond within a few business days and follow up directly with next steps.

Travel Rewards are credit you can put toward travel with operators in the Alliance network. Ambassadors can receive a periodic allocation as part of the role, and can earn more through referrals and milestones.

Members join the Alliance network. Ambassadors go further — they actively represent the Alliance publicly, spread the message, and help grow the community in their sector.

No. What matters is that you believe in our mission and want to help spread the message. That's really it.

Become an Ambassador

Join Our Team

Join us in building a stronger future for direct bookings.

Apply to Become an Ambassador Join the Alliance