Alliance Members

Operator • Porto

Discover Portugal through the people, places and flavours that make it unique. Cooltour Oporto creates authentic small-group, private and tailor-made tours from Porto and across Portugal, connecting travellers with local culture, wine, gastronomy and remarkable landscapes. With expert guides, carefully selected partners and a personal approach, every experience is designed to go beyond simply visiting a destination.

mirai

Tech & Services • HQ in Madrid, 20 offices worldwide

Leading ad-tech & mar-tech platform powering hotel B2C sales worldwide. We develop propietary technology which we leverage through cutting edge know-how and serve it to hotels with a white glove. We increas hotels GOP through better sales & better distribution

apéro

Travel Tech & ServicesShort Term RentalsHotels

Tech & Services • Quebec

apéro is a reverse-booking platform for travel. Instead of scrolling through endless listings, travelers describe their trip in their own words: where, when, who is coming, the budget, and what matters to them. Hotels, inns and vacation rentals read the request and respond with personalized offers. The traveler picks the one that fits and books direct, with no fee. Built for independent properties that win on hospitality rather than ad spend.

Boostly

Tech & Services • London

Boostly helps short-term rental hosts and property managers build a direct-booking system that reduces OTA dependence, increases repeat bookings, and gives them more control over their revenue, guest data, and brand. We create the website, connect it to your PMS, and support you with training and coaching, backed by a 65% direct-booking guarantee within 12 months.

OpenStays - AI Booking Engine

Travel Tech & ServicesHotelsShort Term RentalsExperiences

Tech & Services • Bengaluru

OpenStays is an AI-powered booking engine for homestays, vacation rentals, hotels & resorts. At its core, OpenStays functions as a hotel booking engine and reservation dashboard: owners manage rooms, rates, seasonal pricing and availability from one place and can accept bookings manually or automatically. Payments directly go to the property.

CollabsMap

Tech & Services • Zurich

We help travel brands and destinations to connect with travel content creators who are already heading their way. You don’t need to build your own creator army. You can use ours by picking from those who have already bought the plane ticket and are heading your way.

BookingsCloud

Traveler PlatformsHotelsExperiences

Tech & Services • New York, New York

BookingsCloud uses AI and real-time booking data to automate your paid social ads, driving direct bookings and reducing OTA reliance. Our Opportunity Score™ engine works behind the scenes, putting the right property in front of the right guest at the right time, no manual work needed. We don't just report ROAS, we prove it with real, verified guest journeys, not vanity metrics. No contracts, 15-min onboarding. Backed by Advance, the largest private media company, home to Condé Nast and Reddit.

TRAppe

Traveler Platform • Singapore

Discover locally owned, community centric stays and experiences around the world that are kind to the planet and good to its people, without sacrificing style or fun!

Nepal Inside Out treks & Tours Pvt. Ltd

Travel OperatorsExperiencesother

Operator • kathmandu

Nepal Inside Out is a locally rooted travel company creating tailor-made journeys that connect travellers with Nepal’s people, culture and nature. We focus on slow, authentic travel and supporting local communities. What makes us different is our strong local knowledge combined with a deep understanding of European travellers.

Take Off Personal Surftraining

Operator • Arrecife

Take Off is an independent surf school in Lanzarote, providing tide-optimized coaching in Famara for all levels and ages away from the crowds. Personal Surftraining means providing professional orientation and a radical focus on quality over volume. Doing everything myself, from coaching to web design and skipping corporate booking platforms allows me to maintain fair and direct guest relations, making sure that every resource goes directly into an authentic and professional guest experience.

Simple Life Hospitality

Travel OperatorsShort Term Rentals

Operator • Madison Wi

Simple Life Rentals is a luxury vacation rental management company based in Madison, WI, with 130 homes across Door County and Wisconsin's Northwoods. Led by CEO Michael Friedman, it's built on direct guest relationships, transparent economics, and true partnership with homeowners.

Leppur Marketing

Tech & Services • USA - South East Asia

Leppur Marketing helps boutique hotels and hospitality brands get found, chosen, and booked directly. We combine hospitality SEO, Local SEO, and AI Discovery to increase organic visibility, grow direct bookings, and reduce reliance on OTAs. Our approach connects search visibility with what matters most: more qualified guests and measurable revenue.

Bespoke Amsterdam Experiences

Travel OperatorsShort Term Rentals

Operator • Amsterdam

Bespoke Amsterdam Experiences designs private, tailored tours that go beyond the highlights, across Amsterdam, the Netherlands and Belgium. We work directly with travellers and alongside travel agencies and advisors, and every day is built around the people in it. Our guides are the difference: warm, personable specialists who take guests beyond the expected. No fixed scripts and no groups of strangers, just a VIP way to travel, unhurried and entirely your own.

Sea Ranch Abalone Bay

Operator • The Sea Ranch, CA

Sea Ranch Abalone Bay is an owner-operated oceanfront vacation rental at The Sea Ranch on California’s Sonoma Coast. We welcome couples, families, friends, and dogs seeking nature, connection, and a memorable coastal escape. What sets us apart is personal hospitality, thoughtful amenities, and local knowledge—creating relationships that turn first-time guests into returning friends. Direct booking, to us, means hospitality with a real human behind it.

Cobber

Travel Tech & ServicesHotelsExperiencesShort Term Rentals

Tech & Services • North America, Australia, New Zealand, PNG, Pacific Islands

Born from our roots as tour operators in Australia, and growing globally, Cobber is a modern all-in-one travel tech platform built by mates who’ve been in your shoes. We’ve unified booking, distribution, operations and customer engagement tools into one modern seamless system, all designed with a personal, human touch.

PlanMyVisit

Traveler PlatformsExperiences

Traveler Platform • Southampton, UK

We give consumers and their AI assistants curated local knowledge to plan personalised visits and get help during their visit. We support attractions and tour operators by directing bookings to their own channels, without reselling tickets or taking commission. What makes us distinctive is human curation, structured visit knowledge and those AI assistant connections, supporting visitors through phones today and future interfaces such as AI glasses and autonomous vehicles.

Santorini Experts

Travel Tech & ServicesExperiencesHotelsother

Operator • Santorini

SantoriniExperts provides personal, thoughtfully planned tours of Santorini, including accessible tours for guests with mobility needs. We serve travelers who want to discover the island through experiences tailored to their interests, preferences, and needs. Our business stands out through a personal approach, attentive service, and clear communication. We take time to understand each guest’s wishes, helping them explore Santorini’s beauty and character in a way that feels truly right for them.

Tripian

Tech & Services • Toronto

The Orchestration Infrastructure for the In-Destination Economy. Tripian helps travel brands stay with their guests after the booking. We take the destination content and experience inventory you already own, blend it with our graph of 4M+ places across 550+ destinations, and hand back one branded layer your guests can book from. Your brand, your customer, your payment.

HotelSync

Tech & Services • Willmington, Talinn, Belgrade, Athens

HotelSync is all-in-one cloud software for hotels, hostels, apartments and multi-property groups: PMS, channel manager, booking engine and payments on one screen, not four tools that don't talk to each other. Two-way sync with 100+ OTAs — Booking.com, Airbnb, Expedia, Agoda — keeps rates and availability accurate and stops overbooking, while the booking engine turns your own site into a channel that earns. 41,000+ units, 36 markets, 99.9% uptime, support replies in under 3 minutes.

Stayify Ltd

Tech & Services • Espoo

Stayify helps boutique hotels, hotel chains, resorts and travel brands to boost direct bookings - driving sales, increasing profits, and enhancing the customer experience.

AskHotel Agentic Storefront

Tech & Services • Singapore

<AI Mode for Hotels> Travel industry is undergoing a massive shift toward direct bookings, creator-led distribution, and autonomous AI agents (Agentic Commerce). AskHotel Agentic Storefront : Be discovered – ensure Hotel property appears in AI searches. Be understood – tell Hotel's brand story clearly and consistently. Be bookable – integrate live rates and direct links allowing guests to complete the transaction seamlessly.

Hoffero Creator Collabs

Traveler PlatformsHotelsShort Term Rentals

Tech & Services • Singapore

<Tinder for Hotel Collabs> Hoffero is the AI agentic platform that transforms creator collaborations into a predictable revenue engine for hospitality. Hoffero enables seamless, automated workflows between influencers and Hotels. By removing the friction of manual outreach and campaign management, it helps hotels & resorts to launch authentic social campaigns that dramatically improve brand visibility, drive deep engagement, and convert followers into high-quality direct bookings.

Hotel.eu

Traveler Platform • Sainte-Maxime

Full booking platform, with integrated community platform where travellers find inspiration and can book directly at the property, integrated online travel magazine and interactive discovery maps.

I Know A Guy NYC Tours

Traveler PlatformsotherExperiences

Operator • New York City

I Know A Guy NYC Tours provides private full and half day neighborhood walking tours of New York City.

SeasonalProperties.com

Traveler Platform • Ontario

Seasonal Properties was built from this philosophy. The homes we represent aren't just accommodations — they're gateways into a way of living. Each property is chosen because it allows guests to truly settle in and experience the lifestyle of its destination. For a month, a season, a lifestyle.

N. HALL Consulting

Tech & Services • Copenhagen

Dedicated to hospitality, this boutique consultancy provides consulting and advisory services exclusively to hospitality companies. Providing hotels access to effective and tailor made revenue & distribution management services. We believe that every hotel should understand how to maximise revenue and distribution possibilities. The right tools help you make the right decisions, which in turn gives you the desired results.

Nørre Vosborg

Operator • Vemb / Holsterbro

Nørre Vosborg – The Hotel You Choose When Seeking an Adventure Perhaps you’re looking for an urban getaway in stylish surroundings or a comfortable overnight stay after a concert or event? Nørre Vosborg is a place where you can relax with friends and family—but also a place to indulge in gourmet dining and fine wine, attend events and gatherings, and stay updated on the latest in outdoor activities and culture.

THE FOLKS HOTEL

Operator • Helsinki

Our hotel is designed to offer unforgettable experiences. We want you to feel at home and welcomed as soon as you arrive. As you explore the hotel, you will notice carefully selected details that make your visit special. The Konepaja area offers plenty of opportunities for adventure – restaurants, attractions, history, and art galleries. Personal service is at the heart of what we do. We hope that you enjoy every moment with us as much as we enjoy having you here.

Hotel Fjordgaarden

Operator • Ringkøbing

Tranquility for busy lives Slow down and make time for relaxation, peace and quality time

Savoy Hotel - Copenhagen

Operator • Copenhagen

COZY & ENVIRONMENTAL SAVOY Hotel is a certified sustainable hotel. Privately owned with all rooms facing our quiet courtyard. Close to Tivoli, the Lakes and the Central Train Station with airport connection. – Lifestyle hotel with a modern twist – An Art Nouveau style hotel – Rough around the edges, laid back and informal

Park Lane Copenhagen

Traveler PlatformsShort Term Rentals

Operator • Copenhagen

A SOPHISTICATED BOUTIQUE HOTEL WITHIN HISTORIC SURROUNDINGS In the heart of Hellerup, just north of Copenhagen, Park Lane Copenhagen welcomes you to more than a stay. We welcome you to a place where heritage and contemporary design come together in perfect balance. Set in a historic building, every detail has been carefully considered to honor its past while shaping a refined and personal experience for every guest.

GroupAccommodation.com

Traveler Platform • Brecon

GroupAccommodation.com is a specialist website for large holiday rentals and venues. We work with group stays all over the world, helping them take direct bookings on a simple subscription basis. No commission, no OTAs, direct contact with guests. Simple.

Hacestek International

Travel Tech & ServicesExperiencesHotels

Tech & Services • Miami

Hacestek is a founder-led AI advisory and implementation practice helping independent travel and hospitality businesses protect the direct relationship as AI changes how travelers discover, compare and book. Our free AI Reveal Map shows how AI describes a business and whether the booking path leads direct or through an intermediary. We then help owners decide what to automate, keep human, buy and build. We sell no software, so our advice stays independent. We work in English and Spanish.

Hotelia.io

Travel Tech & ServicesHotelsExperiences

Tech & Services • Denver

We serve independent hotels, inns, and boutique stays with commission free direct bookings and upsells right on their website, their brand. Additionally, Hotelia offers property and reservation management all in one place.

Hotel Clarity by Patrick Lindbichler

Tech & Services • Vienna

Get more direct bookings through your hotel website. I help hotels improve SEO and AI search visibility, create clearer content, optimise the booking funnel, and build better hotel websites. Start with a free website check. From there, you can continue with a full analysis, new website content, ongoing support, or a website rebuild.

Hey Intercom Growth Consulting

Travel Tech & ServicesHotelsShort Term RentalsExperiences

Tech & Services • Chicago, IL

Bespoke lifecycle and retention solutions for independent hospitality brands ready to own the direct booking experience, driving upsells, loyalty, and repeat stays through targeted campaigns. We help indie boutique hotel properties craft connected digital ecosystems—from strategic email automations to guide them after guests book, to consulting on the right tech stack—that deliver a frictionless customer experience that scales, increase revenue, and decrease OTA commissions.

Viamki

Travel Tech & ServicesExperiences

Tech & Services • Edinburgh

Viamki helps tour and activity providers automate their operations and increase their bookings

JZ Vacation Rentals

Travel OperatorsShort Term Rentals

Operator • Maplewood, Missouri

JZ Vacation Rentals is a St. Louis-based vacation rental and property management company led by Alex Zemianek. We connect guests with furnished homes and help property owners manage their rentals. Guests can explore properties and book directly through our website. We support direct booking, trusted industry partnerships, and practical technology that improves the guest and owner experience.

Athens Walking Tours